Hello my lovelies and welcome to The Beauty Mantra! I’m Sarah, a skincare and beauty blogger living in the ‘somewhat’ sunny, South West of England. I’m passionate about helping people feel confident and beautiful in their own skin and I believe that everyone deserves to have access to high-quality skincare and makeup products that work, regardless of their budget or skin type.

I started my blog because I want to share my own experiences with skincare, makeup and beauty. I’ve had my fair share of struggles with acne, oily skin, dark spots, ageing, the list goes on! But I’ve also learned a lot about what works and what doesn’t. I’m not a doctor or a dermatologist, but as I approach the later end of my 30’s, I have certainly acquired some wisdom and experience along the way, and I’d really love to share my journey with you. I want to provide you with the information you need to make informed decisions about your own skincare and makeup products and routines.

In 2022, I was unfortunate to be diagnosed with Breast Cancer, but fortunate to survive, and this experience has made me more aware of the importance of looking after myself; this new view of selfcare is what brought to my attention the importance of using safe natural organic and non-toxic skincare products. I want to use my platform to raise awareness about the dangers of some of the ingredients that are commonly found in skincare and makeup products, and to help you find safer alternatives. I’m passionate about sustainability and ethical beauty, so I’ll also be sharing tips on how to choose eco-friendly skincare products and support small, independent brands.

I really do believe that beauty has no bounds; it’s not about having perfect skin or the latest makeup. For me, it’s about feeling comfortable in your own skin, feeling happy and healthy, but most of all, confident. That’s the backbone of my blog. I want to help you feel beautiful, no matter what your age, skin type, or budget is.

I hope you’ll join me on this journey to learn more about skincare and beauty. Together, we can help each other look and feel our best!