ModelCo Fat Lash Volumising Black Mascara Review

February 7th, 2014

ModelCo is an Australian brand based in Sydney. Their products are pretty popular both in Australia, and overseas. I have used some of their products in the past, and have been happy with their quality and innovation. So, when I received the Fat Lash Volumising Black Mascara in my January 2014 Bellabox (read more about it here), I was excited.  

 

ModelCo Fat Lash Volumising Black Mascara | The Beauty Mantra

ModelCo Fat Lash Volumising Black Mascara | The Beauty Mantra

Claims to be

  • Get full-figured curves in the seconds with ModelCo’s non-drying, non-flaking FAT LASH Volumising Mascara.
  • FAT LASH gives you fuller, thicker, high-voltage lashes with its new and improved formula and innovative silicon brush.
  • The smudge-proof, buildable formula is both ultra volumising and lengthening and can be reapplied throughout the day for that extra fat lash.
  • The unique, specially curved brush separates, lifts and coats each lash individually, while the bomber shaped brush head allows you to apply the mascara vertically, reaching even the smallest of lashes.

 

ModelCo Fat Lash Volumising Black Mascara | The Beauty Mantra

ModelCo Fat Lash Volumising Black Mascara | The Beauty Mantra

Product specifics

The 11ml mascara comes in an oblong, bright metallic pink coloured tube. The brush is big and has a ball shaped head towards the end. This mascara comes only in black, and the formula is creamy. It is not waterproof.

 

The Beauty Mantra opinion

I love mascaras and am never tired of trying new and different ones. I like mascaras that claim to volumise as that is what I totally dig – thick lashes!  I don’t really worry much about the length of the lashes as my lashes are pretty long, but if the mascara also has the ability to lengthen then it is an added advantage.

ModelCo Fat Lash Volumising Black Mascara | The Beauty Mantra

ModelCo Fat Lash Volumising Black Mascara | The Beauty Mantra

The ModelCo Fat Lash Volumising Black Mascara is one of the products I received in my January Bellabox and I liked the packaging as soon as I lay my eyes on it. The fat tube – somewhat like the Maybelline Colossal one – is a metallic pink colour. And you guys know how much I love the colour pink. The name says Fat Lash Volumising Mascara, and so my expectation was that this mascara gives loads of volume to your lashes – an almost falsie like effect. But I was bitterly disappointed when it did not do that!

ModelCo Fat Lash Volumising Black Mascara | The Beauty Mantra

ModelCo Fat Lash Volumising Black Mascara | The Beauty Mantra

I am not sure what went wrong with the mascara as it has a creamy formula, and creamy formulas are usually good at building the volume. The uniquely shaped brush looks like it is made for volume too. But the only thing this mascara did for me was lengthening of lashes. So it is not a complete failure. If you are someone who is not too fussed about volume but are looking for length – then do give it a go. Another plus point with this mascara is that it does not flake. So no panda eyes half way through your day!!

The ball end did not serve any purpose and it was way too big to reach the corners of the lashes. All it did was smudge my eye lids. As it is not waterproof, it is not a versatile one. If you are planning to cry or live in a place where it rains unexpectedly (read Melbourne!) – then you are well off not using this product. Also, it does not come cheap. For the same price, there are mascaras that perform way better. So, sorry guys – I tried my best to like this mascara but it just did not make the mark.

ModelCo Fat Lash Volumising Black Mascara | The Beauty Mantra

ModelCo Fat Lash Volumising Black Mascara | The Beauty Mantra

The things I loved about the Model Co Fat Lash Volumising Black Mascara are:

  • Bright metallic pink colour packaging
  • Non-Flaking
  • Lengthening effect

 

Would I repurchase the product?

No

 

Price

$20 AUD

 

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